We all spend way too much time than we should online but for some it is the only place to run a business and earn money.
If you are running a business some mistakes you can avoid easily are
Just Selling
Using the app to sell, sell, sell and only sell is one of the worst mistakes you can make on any social media platform. On some it is the fastest and easiest way to get ignored because there are users out there that really like creativity, humor, and above all being entertained.
Also, users are looking to connect first and foremost and not to be shown your wares. That rush to promote or plead for sales will get you nowhere fast. The thing you should be selling is not your brand but you instead and while you are at it, be entertaining, insightful and occasionally even vulnerable in your posts.
Seek to create a genuine connection with your audience, beyond trying to get them to buy your product or service. If people feel like they have an authentic connection with you and they genuinely enjoy your content, they will support you.
Not Engaging
If you post several times a day every day to promote your own content but do not engage with others this is a big mistake. You should be active.
In order to really use the app to your advantage, you have to understand the app’s content, trends and audience.
In order to understand it, you have to engage on it. Regularly engage with others on the app, read and comment on their posts, watch their videos and share them and if you want to, make a comment.
Engaging also means follow and interact with users who produce content you like, read their posts, watch their videos and regularly retweet and comment.
Try to grasp the peculiarities, understand the lingo on the app and to identify the trends and the brand of humor.
The more you engage the less intimidating it will be to join in. And more importantly, you will better understand how to improve your posts and engagement.
Not Learning
There are so many features on an app these days. Not learning the app’s features and many functions is another mistake many people make. Know the different options the app offers to make full use of it in your business.
Push notifications, polls, videos, and live chats, do you know the difference between them and the purpose of one or the other? Can you save or sync? Do you know how to apply filters to your photographs or edit videos within the app?
Start now, learning the different ways you can fully use the app you are on. Yes, some will make you nervous at first but, once you try out a few features, you’ll be amazed by how much your content can benefit from the varied options your app has to offer.
The more you learn and understand the features and tools, the more creative, trendy and attractive your content will be.
Tips
Consistency: Keep posting according to the pace you have allowed yourself and your audience it get used to. When people know to expect content from you, they’ll be more likely to tune in and get to know you.
Familiarity: Post where you are known and where you already have the most audience engagement. And always try to match your content to the platform
Focus: Focus on the platforms that are preferred by your targeted group don’t be tempted to move elsewhere and start afresh because someone else is having success there. Focus your efforts where you are known!
