Be the one a few hundred people will follow for content they will read, share and talk about rather than the one that people connect with for just another number and then disappear after connecting.
You can do this by
Being Valuable
If you go online and speak about what is widely known and are not adding something extra that is missing you will be spending all your time preaching to the choir, so to speak. Find a gap and fill it. Share stuff connected to your product, service, life or business that will make people stop and think.
Adding value to the conversation means contributing amazing unseen before content. You can do this by reading your target audience’s posts and learning what it is they have difficulty grasping, getting hold of or wanting an update about. So, have that bit of valuable information and create some memorable content around it.
Being valuable and adding value may sometimes mean having to do that thing for people that they would rather not do themselves or have no time for. People like it when they can save time or money.
Being Knowledgeable
If you do not have any knowledge, get it. Make it a habit to find out the trends in your field or around your product. Know the, who what where why and how of your thing so that you become a valuable source of information about it. This will have people looking forward to your next posts.
Know your stuff and do not just repeat or repost what others have said or done. Learn about it yourself and consistently publish content or participate in conversation around it. Sometimes the stuff can be amusing and just a bit of trivia but, if it is something that is not widely known it can have others joining in and growing the conversation.
Ultimately, knowing your stuff will grow your reach and is a good way to present in a more subtle way the thing that you sell or the business that you are plugging.
Being Available
Becoming that person that people will contact for a service, business or spend time reading the content you churn out will not happen if there is no content or you are not available. You will need to be online for some of or maybe a good part of your time. Which means you will have to have a schedule and commit to it.
Being available will test your patience so buckle up and be ready for the ups and downs. As in going on a journey, you must prepare what you will need for it. Have your product or service packed and ready. Have your price lists, contact details and the times you can be reached.
Be available and the got to for your content, product or service rather than being just another number for yet another popular handle.
