If you have a side hustle or full time business being unique can make doing business a little easier. So wherever you sell find a way to be unique by
Picking a niche
Rather than being everything to everybody, what you should be focused on is a single niche. Instead of trying to be everything to everybody, your business should focus on one specific group of people.
For example, you may hear someone say “I like football” or” I am a footballer “. In both of those examples, if you had a store designed to sell products to that person, you would be serving the football niche.
Using this niche-based approach, allows you to overcome the issues of fulfilling the wishes of everybody.
Building an Identity
Make your posts on social media stay on the same track by making sure your posts are around the same theme. This way, you will very quickly build an identity because people know what to expect when they come to your handle or shop.
Be current and be ready to fulfill orders rather than wait for people to contact you. Find people that fit your niche and follow them. This way if they are seeking product like yours, you can respond quickly.
Stock stuff that is unique and varied around the same theme. For example if you sell football shirts also sell stuff that showcases football. This way there’s a very high chance they’d purchase a few of those things before leaving the store.
The more you can sell stuff around a theme the more chances you will get known for it and have people coming to you.
Keeping Track Of Things
When your business is gaining traction you’ll be more likely to forget to follow-up on orders from two months ago or overlook one you already fulfilled so keep track of things.
A good system will keep you on top of things and enable you to keep track of orders, to follow-up with payments and appointments. Also keep track of trips made for picking up stock, delivering orders or going to meet a client for an order.
Keep receipts for those meals you share with clients and people in the business. Also have a system to manage your invoices, receipts, and expenses. Never rely upon memory.
And, have a separate bank account for the business.
Focus on the advantage you have in your hustle. If it works don’t fix it!
