Clarify Your Business Identity

Sometimes we lose momentum because we are vague about who we are and what we expect from our business. Be clear about your identity as a business owner by

Naming Your Business

You sell a service or a product part time or maybe full time but are called the ‘shoe’ guy or ‘hair’ lady. Change this, give the business a name. Yes, you have not registered it but even so name it. It will give it some weight and announce that you are serious about your hustle.

Having a Vision Board

In life, what you want and what you get do rarely match if you do not plan for them and execute the plan. That is what a vision board will do. It will help you see things the way you would like them to be and how long you want them to take. And you can track your progress.

It is important to track your progress and measure your results. This will help you identify what is working and what is not, so you can make necessary adjustments to your business. When things do turn out as you planned do celebrate those successes.

It is important to celebrate your successes, no matter how big or small. This will help you stay motivated and keep moving forward.

Telling People about It

Every time you sell to people, tell them about the other products you have. They will stop and listen if in the first place you provided excellent customer service. Excellent customer service is essentially making sure that you always respond to customer inquiries, resolve problems quickly and politely, and go above and beyond to make sure your customers are happy.

The above does not mean you should neglect to market to potential customers. This can be done through your social media hang outs and also at your work place or your spouses, your chill haunts and your place of worship.


A Zambian site sharing quick read articles around work, money and adulting life with selective interviews and quotes.
The founder, editor and lead writer who left university with a good grasp of public administration, economics, money, banking and international relations is also qualified in journalism and creative writing. She has been published in Drum and The BBC Focus on Africa Magazine and has been featured in several local and international publications.
An avid bird watcher with an extraordinary fondness for chikanda ( a Zambian delicatessen that vegans and non-vegans world-wide are putting on their bucket list ) she often tweets in poetry and short prose @kwachalelo