Posts are essential to drive your business forward so, the things you must do when you post to achieve this goal are
Grab Attention
Grab the audience’s attention as soon as possible. Make the post short and snappy and resist chatting about topics that do not cover what you do. If you are into clothing, food, investing, auto mechanics, farming, football or cosmetics, stay on topic.
A post can be conversational and can include a joke, an opening with a did you know or a brief mention of new developments in your industry but make it short and go straight to what you are selling. Your own product or service should be the core of the post.
Sharing personal selling experiences or the experiences of your customers (someone that has used the product or service) is a good way to start or end a post but make it relatable and attention grabbing.
Explain What to Do
Every customer wants a convenient and fast way to shop so explain what you do to make this possible. This is not only important for new prospects it is also important for existing customers as you will remind them of why they should still buy from you.
Explain in a few words how they can get in touch, where they can find you and how they can pay. By explaining in a quick and simple way and actually doing what you say you will do builds the customer list and creates customer loyalty.
Make Them Do it
It’s important that they take action so make them do it immediately. Use short, snappy messages like call us now, visit us now, download now or repost now. Encourage people to take that specific action that you want done to drive your sales.
Telling them what they need to do will increase the chances of them taking action and not scroll down and forget you. Also, don’t make them go to your DM to request more information when you can and should give them that information right there and then in the post.
