Going on line do remember is a demanding process as you will need to continually adapt and refine your strategies based on the changing needs of your business and your target audience.
To improve your online game
Have a Website
Build a website (you can get a professional to do this for you). The website has to be easy to navigate and must be mobile-responsive. Thereafter put a link on your profile on all the platforms you are on and more especially where you know that your target audience is most active.
Do not forget to optimize your website for search engines to improve its visibility in search results. This can bring in organic, high-quality traffic. If you have a physical location, ensure your business appears in local search results.
Stay consistent with your posting schedule. Consistency helps build brand recognition and trust.
Start Content Marketing
This is simply putting out good quality and relevant content. You can write short posts, make videos or share valuable information that educates and engages your audience. Content helps establish you as someone people can turn to with some kind of authority in your niche.
Maintain a clear and consistent brand message across all the platforms you are on to establish a brand identity and monitor any online chatter about your brand. If people ask questions or post a review respond to them promptly.
Positive reviews will always boost your credibility but do also respond to negative feedback as this will show that you are committed to doing your best and making sure that your customers are always satisfied.
Engage With Followers
Sometimes this just means saying thank you for buying from you or answering a query about your product or service. Or direct messaging relevant information to interested prospects and customers. Engaging with followers is a good way to keep your business on people’s minds.
Send out price lists, promotions, and updates to stay in touch and to nurture leads. Collaborate with businesses that compliment yours, attend industry events and join local business networks.
Do encourage satisfied customers to refer others to your business and when they do, reward them with discounts or other incentives for successful referrals.
Engaging with followers is honestly, customer relations 101.