Do this to Keep Your Business in Business

Your business is up and running and things are moving on as they should but, every day we hear and see how businesses fail. Do not let this happen to your business.

To keep your business in business and growing steadily

Keep Improving

Your product or service is working well and has given you a business but do not sit back and relax. Think about what you could do to make it better. What value can you add to it so that people keep coming? Can you add some extras, can you reduce the delivery time or can you reduce the price over-time? Think about how you can under-promise and over-deliver. And always aim to over-deliver.

The people or businesses that are successful are the ones that keep adding value to their offerings. It may require you to invest some more money in the beginning but it will pay off. And when you become the person or business that delivers value people will tell other people. Something which is very important in growing or maintaining a successful business.

Keep Connecting

To keep growing or to keep making money you should keep in touch. Keep in touch if someone makes an enquiry, buys for the first time or buys often. Go back to them and find out from them why they did not buy, why they bought once and in the case of the repeat buyers, what else you can offer them.

If you do not connect with people you will never know about their wants and needs and you will be unable to figure out how you can best help them. If you are not connecting with people you will not be able to know how your product or service is helping or is going to help them solve their problems. And this means that you will not successfully address their pain points.

Connect via your social media handles, via emails, phone calls or just visit them to understand and connect with them better. Try to discover what they like even if it has nothing to do with the product you are selling. If you know what they want and not just what they need, you will better placed to serve them and to help your business.

Keep Building     

Increasing sales is very important for your business and to increase sales you need people. So, build a following on line, build relationships with influencers in your network. Build a team of people that will help you execute the plans you have made for your business. And most important of all build on the system you have started to keep selling to old and new customers.

Whether you are a new comer or an established business be diligent about building your business. And find newer ways to get people to talk about your product and use the old such as competitions, special offers, or chat spaces as much as you can.

 

Kwachalelo

A Zambian site sharing quick read articles around work, money and adulting life with selective interviews and quotes.
The founder, editor and lead writer who left university with a good grasp of public administration, economics, money, banking and international relations is also qualified in journalism and creative writing. She has been published in Drum and The BBC Focus on Africa Magazine and has been featured in several local and international publications.
An avid bird watcher with an extraordinary fondness for chikanda ( a Zambian delicatessen that vegans and non-vegans world-wide are putting on their bucket list ) she often tweets in poetry and short prose @kwachalelo